How to Create a Simple Landing Page for Your Social Media Campaigns

Why You Need a Landing Page for Your Social Campaigns

If you’re putting effort into social media campaigns—whether it’s to promote a product, grow your email list, or announce an event—one of the best things you can do is drive traffic to a landing page.

A landing page is a focused, one-goal web page. It’s not your homepage or blog. It’s the page you link to in your bio, stories, or posts when you want people to take action.

For small businesses using social media to grow, a landing page helps you convert likes and clicks into leads and customers. And the good news? You don’t need a full website or a developer to build one.

In this guide, you’ll learn how to create a simple landing page in under an hour—and how SociShare helps you promote it consistently across your channels.

Step 1: Choose the Goal of Your Landing Page

Before building anything, get clear on the one goal your landing page should achieve. Don’t try to do too much.

Common landing page goals for small businesses:

• Capture emails for a freebie or newsletter
• Sell a product or service
• Book appointments or consultations
• Promote a limited-time offer
• Announce an event or workshop
• Deliver a downloadable lead magnet

Your social campaign should link to this page directly, not your homepage. That way, the call to action (CTA) is clear, and the experience is seamless.

Step 2: Pick a Simple Page Builder

You don’t need a fancy tool to build a great landing page. Choose a drag-and-drop builder that makes it easy to set up and customize without coding.

Great tools for small businesses:

• Carrd (easy and budget-friendly)
• Mailchimp (if you’re building an email list)
• ConvertKit (great for creators)
• Leadpages (strong templates)
• Wix or Squarespace (if you already use them)

Start with a pre-made landing page template designed for your goal—like “email opt-in” or “product promo.”

Step 3: Write Clear, Straightforward Copy

You only need a few elements to make your page work well. Keep it clean and focused. Don’t add distractions or multiple CTAs.

Key elements to include:

• Headline: Say what the offer is and who it’s for
• Subheadline or short intro: Explain the benefit quickly
• Image or visual: A product photo, headshot, or simple illustration
• CTA button: Make it clear (“Download Now,” “Book Your Call,” “Buy for $25”)
• Optional testimonials or social proof

Here’s an example:

Headline: “Get My Free 7-Day Social Media Planner”
Subheadline: “Designed for small business owners who want to stay consistent and save time.”
CTA Button: “Send Me the Planner”

Short. Specific. Actionable.

Step 4: Optimize It for Mobile

Most social media traffic comes from mobile users. That means your landing page must look great and function perfectly on phones.

Mobile-friendly tips:

• Use large, legible fonts
• Keep form fields minimal (name and email is enough)
• Make your CTA button easy to tap
• Test the page on your phone before publishing

Almost every modern page builder has mobile previews—use them.

Step 5: Connect It to Your Social Media Strategy

Once your landing page is live, make it easy for your audience to find it. Link to it consistently across your platforms.

Ways to drive traffic to your landing page:

• Add it to your Instagram bio or Linktree
• Share it in stories with a swipe-up or link sticker
• Drop it in the first comment on Facebook or LinkedIn
• Include it in your TikTok or YouTube video descriptions
• Pin a post about it to the top of your page

With SociShare, you can create a weekly content plan that includes scheduled reminders, promos, and CTA posts that point directly to your landing page. No need to scramble or manually repost.

Step 6: Track Performance and Tweak

Your first landing page doesn’t have to be perfect. But you do need to track how it’s performing so you can improve over time.

Track metrics like:

• Clicks (from your social posts)
• Form submissions or conversions
• Bounce rate (how quickly visitors leave the page)
• Time on page
• Sales or signups (if selling directly)

Use tools like Google Analytics, your email platform’s reporting, or built-in page stats. If you’re using SociShare to schedule the social posts that drive traffic to your page, you’ll be able to track which posts and platforms perform best—so you can optimize your campaign.

Bonus: Make It Evergreen or Repeatable

Once your landing page works, reuse it. You don’t need a new one every week. In fact, you can:

• Turn it into a “start here” page for new followers
• Re-share it monthly with a new story or reel
• Use it in ad campaigns later
• Duplicate it and swap the offer for future launches

Landing pages are one of the best assets in your social media strategy for a small business. Once you have one, it works while you sleep.

Final Thoughts: Build Once, Use Often

Creating a landing page doesn’t have to be complicated or expensive. For most small businesses, a single well-built page can drive more results than a full website, especially when paired with a consistent, focused social media plan.

To recap:

• Pick one clear goal
• Use a simple builder with a clean template
• Keep your copy short and benefit-driven
• Make it mobile-friendly
• Promote it across all platforms
• Track performance and tweak
• Reuse or duplicate for future campaigns

With SociShare, you can plan and schedule social content that supports your landing page, track engagement, and keep your campaign organized across every channel.

It’s all about making marketing easier and getting better results from every post you publish. Start building your landing page today and watch your social campaigns finally pay off.