How to Increase Brand Awareness on Pinterest (Even If You’re Just Getting Started)

Why Pinterest Belongs in Your Growth Strategy

Pinterest is one of the most underrated platforms when it comes to social media growth strategies. With over 450 million active users and a focus on discovery over followers, Pinterest helps creators and small businesses increase brand awareness without needing to go viral.

Unlike Instagram or TikTok, Pinterest is a search engine. Users aren’t just scrolling—they’re searching with intent. That makes it a prime space to put your brand in front of people who are actively looking for ideas, inspiration, and solutions.

If you’re not using Pinterest yet, or not seeing results from your pins, this guide will show you how to build a smart presence—and how SociShare can make it easier to manage everything from one place.

Step 1: Optimize Your Pinterest Profile

Before pinning anything, make sure your profile is clear, complete, and branded.

Key tips:

• Use your business name clearly in your display name and username
• Write a keyword-rich bio that explains what you offer
• Add a profile picture or logo for brand consistency
• Claim your website to access analytics and boost authority
• Enable Rich Pins so your pins automatically pull in metadata from your site

This sets the foundation for trust and discoverability on the platform.

Step 2: Create Boards That Reflect Your Brand

Pinterest boards organize your content and tell users (and the Pinterest algorithm) what your profile is about.

Create boards around:

• Core services or product categories
• Your content pillars (like tips, tools, tutorials, or ideas)
• Customer pain points or goals
• Seasonal or trending topics in your niche

Each board should include a keyword-focused title and description. Keep boards updated with fresh content to show your profile is active and relevant.

With SociShare, you can pre-plan your Pinterest content calendar, group content by topic or campaign, and schedule pin designs in advance.

Step 3: Design Pins That Grab Attention and Reinforce Your Brand

Your pins are the first impression people get of your content. Design matters.

Pin design tips:

• Use vertical images with a 2:3 ratio (1000×1500 pixels)
• Stick to your brand colors, fonts, and logo placement
• Use bold, clear text overlays to explain what the pin is about
• Include a CTA like “Read More,” “Shop Now,” or “Download Free Guide”
• Avoid clutter—simplicity sells

You don’t need to be a designer. Tools like Canva or pre-made templates make it easy. Store your pin templates in SociShare so you can reuse them and maintain a consistent look.

Step 4: Focus on Valuable, Searchable Content

Pinterest is a long-term traffic engine, not just a place to post updates. Focus your pins on evergreen, helpful content.

Content ideas that increase brand awareness:

• Blog post summaries
• Product features or tutorials
• Infographics or quick tips
• Free downloads or checklists
• Behind-the-scenes content
• Quotes or bite-sized lessons

Use Pinterest’s search bar to find keywords people are using. Include those keywords in your pin titles, descriptions, and board descriptions.

Tag and organize keyword-focused content inside SociShare so you can rotate and repurpose high-performing topics across platforms.

Step 5: Pin Consistently (Not All at Once)

Like most social platforms, Pinterest rewards consistent activity. You don’t need to pin 30 times a day—but you should avoid ghosting your account for weeks.

Ideal frequency:

• 1–5 pins per day
• Spread across different boards
• Mix of original and repinned content

Use SociShare to schedule pins in advance so you stay consistent without being glued to your computer every day.

Step 6: Drive Traffic to High-Value Destinations

Every pin should lead somewhere intentional. That means your pins shouldn’t just be pretty—they should guide viewers to learn more, take action, or engage further with your brand.

Pin destinations can include:

• Blog posts
• Product pages
• Lead magnets
• Free tools or downloads
• Service pages or booking forms
• Social profiles or YouTube videos

Make sure your landing pages are mobile-friendly and aligned with the promise of the pin. You’ll lose trust if the content doesn’t match the click.

Step 7: Track What’s Working and Double Down

Pinterest provides native analytics that show impressions, clicks, saves, and engagement rates. Use this data to refine your strategy.

Look for:

• Top-performing pins
• Which boards get the most interaction
• What keywords show up in searches
• Which days/times drive the most clicks

Inside SociShare, you can tag and sort pins by topic, campaign, or performance. This makes it easy to repurpose your best content and keep your Pinterest strategy fresh without starting from scratch.

Final Thoughts: Make Pinterest a Long-Term Growth Engine

Pinterest is one of the best platforms for building long-term brand awareness. It rewards value, not vanity. If you post consistently, follow keyword strategies, and focus on helping your audience, you’ll attract engaged traffic that grows your business.

To recap:

• Optimize your profile and boards with keywords
• Create beautiful, on-brand pins that stand out
• Share valuable, evergreen content that people search for
• Pin consistently using a tool like SociShare
• Track performance and build on what’s working

Pinterest isn’t just a visual search engine—it’s a powerful part of your social media growth strategy. Use it well, and your content will keep working for you long after it’s posted.