How to Promote an Online Course on Social Media to Grow Your Brand and Monetize Your Expertise

Why Social Media is the Best Place to Promote Your Course

You don’t need a massive ad budget or a huge email list to successfully promote your course. If you’re active on social media, you already have access to the tools, audience, and momentum you need to launch. Social platforms let you share value, connect with your audience, and build trust – all essential when it comes to selling an online course.

Whether you’re a solo creator, influencer, or business owner, this guide will walk you through a smart, actionable plan for using social media to promote your course and grow your brand at the same time. And with SociShare, you can plan, schedule, and track your entire launch from one place.

Step 1: Start Promoting Before the Launch

Many course creators make the mistake of waiting until their course is ready to start talking about it. Instead, you should start building awareness weeks, or even months, in advance.

Use pre-launch content to:

• Show behind-the-scenes content while you build
• Share the “why” behind your course
• Ask your audience what they want to learn
• Share free tips to position yourself as an expert

This not only builds interest but gives your audience a reason to stay engaged, leading up to your launch.

Use SociShare’s visual calendar to plan out your pre-launch content across Instagram, LinkedIn, TikTok, and Facebook so you never miss a beat.

Step 2: Create a Content Mix That Builds Trust and Excitement

Your audience needs multiple touchpoints before they buy. That means your social content should include different types of posts that cover value, education, connection, and sales.

Content types that convert:

• Educational posts that give a sample of what your course teaches
• Client wins or testimonials from past students
• Behind-the-scenes content to build connection and transparency
• Live Q&As where you answer questions about the course
• Countdowns and reminders to build urgency as your launch date approaches
• Teaser clips from the course itself

Mix these into your weekly content calendar, and be sure to customize the format for each platform. A tip that works as a reel on Instagram can be a carousel on LinkedIn or a story poll on Facebook.

With SociShare, you can easily repurpose and schedule each piece of content to the right platform, without copy-pasting across apps.

Step 3: Include a Strong Call to Action in Every Post

Every post should have a clear next step. You don’t have to be pushy, but you do have to be direct.

Strong CTAs include:

• “Click the link in bio to join the waitlist”
• “DM me ‘course’ for the details”
• “Comment YES if you want the link”
• “Tap the link to grab the early bird rate”

Rotate your CTAs throughout the week and always make it easy for people to take action. Use SociShare to preview your posts and make sure links, buttons, and captions are formatted correctly for each platform.

Step 4: Run a Free Challenge or Mini-Series

Want to generate buzz and build trust fast? Try hosting a free live challenge or mini-training series leading up to your course launch.

Why it works:

• Builds excitement
• Positions you as a teacher
• Gives followers a taste of what they’ll get
• Increases engagement across platforms
• Grows your email list if paired with a lead magnet

Promote your challenge daily across your social channels. With SociShare, you can schedule all your reminders, countdowns, and video recaps in advance so you stay consistent without burning out.

Step 5: Highlight Testimonials and Social Proof

People are more likely to buy when they see others getting results. If you’ve had beta testers or past clients, share their feedback on your course landing page and social media.

Ideas for sharing social proof:

• Screenshot positive messages or DMs (with permission)
• Post short video clips of students talking about their wins
• Turn testimonials into graphics with a quote and photo
• Create before-and-after stories showing transformations

Add a “Student Wins” category to your content strategy in SociShare to ensure these posts stay part of your rotation, even after your initial launch.

Step 6: Make Your Content Timely and Urgent

During your official course launch period, your content should shift to a direct sales focus. Don’t be afraid to promote frequently—your audience needs reminders.

Use these formats:

• “Last chance” posts
• Bonus offers that expire soon
• FAQs and myth-busting posts
• Testimonials from people who joined
• Personal stories about why you created the course

Time your posts strategically using SociShare’s calendar so you spread out reminders and stay top-of-mind across every platform.

Step 7: Track What’s Working (and What’s Not)

After your launch, review the performance of your posts to see what drove the most traffic, clicks, and conversions.

Metrics to monitor:

• Engagement rate (likes, comments, saves)
• Link clicks from each platform
• Follower growth during your launch period
• Story views and replies
• Video watch time on reels or lives

With SociShare, you can track performance post by post, compare across platforms, and use that insight to improve your next launch.

Final Thoughts: Build and Monetize Your Brand One Post at a Time

Promoting an online course doesn’t require a big budget, but it does require a smart content plan. Social media is your most powerful tool to grow your brand, earn trust, and monetize your expertise.

Start now:

• Choose one platform where your audience is active
• Map out 3 content types: value, connection, and promotion
• Schedule your first week of posts with SociShare
• Stay consistent, listen to feedback, and keep showing up

Your course doesn’t just sell your content—it sells your brand. Promote it with clarity, confidence, and a plan that works.