The Best Times to Post on Social Media (Platform by Platform)

Why Timing Matters for Beginners

If you’re learning how to start on social media, one of the easiest ways to get more visibility, without posting more, is to publish at the right time.

Each platform has different peak hours. And when you post during those windows, you’re more likely to get likes, comments, shares, and follows.

This guide is for creators, influencers, and small business owners looking to grow smarter, not harder.

Let’s break it down by platform.

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Best Times to Post on InstagramInstagram is heavily driven by visuals and stories, but your timing can make or break your reach.

Best times to post:

• Weekdays between 9 AM – 11 AM (local time)
• Tuesday and Wednesday mornings perform best
• Avoid posting late at night or mid-afternoon

Why it works:

Most users scroll during breakfast, commuting hours, and mid-morning breaks. Posting early increases the chance your content lands at the top of the feed.

Pro tip: Use SociShare to schedule Instagram posts in advance and hit those peak windows—even when you’re offline.

Best Times to Post on Facebook

Facebook still has a huge reach, especially for local businesses and communities. But the feed is competitive.

Best times to post:

• Weekdays between 10 AM – 12 PM
• Tuesday, Wednesday, and Thursday are the strongest
• Avoid posting during late evenings or weekends unless you’re targeting a specific audience

Why it works:

Lunchtime and work breaks tend to be high-activity periods. Facebook also favors posts that get early engagement, so timing is critical.

Best Times to Post on LinkedIn

LinkedIn is built for professionals, so the best posting times match standard work schedules.

Best times to post:

• Tuesday through Thursday between 8 AM – 10 AM
• Also effective: Noon to 1 PM for lunch-hour scrolling
• Avoid evenings and weekends

Why it works:

People check LinkedIn before work and during breaks. If you’re a business owner or thought leader, this is your window to be seen.

SociShare makes it easy to post regularly on LinkedIn without having to log in each day.

Best Times to Post on TikTok

TikTok engagement varies, but trends show users are highly active in the evenings.

Best times to post:

• Weekdays between 6 PM – 9 PM
• Weekend mornings (especially Sundays)
• Test different times depending on your content style

Why it works:

TikTok users binge on content after school or work. Posting just before this window gives your video time to gain momentum.

Best Times to Post on Pinterest

Pinterest content is evergreen and search-driven, but timing still helps.

Best times to post:

• Evenings between 7 PM – 10 PM
• Saturdays perform well, especially for DIY and planning content
• Avoid midday work hours

Why it works:

People use Pinterest to plan, after work or on weekends when they have time to explore.

Reminder: With SociShare, you can batch and schedule Pinterest content alongside your other platforms in one place.

Best Times to Post on Twitter/X

Twitter thrives on real-time updates. So the “best time” depends on your niche, but general patterns exist.

Best times to post:

• Weekdays between 8 AM – 10 AM
• Lunchtime around 12 PM
• If you’re sharing news or trends, earlier is better

Why it works:

People check Twitter in the morning for updates or during work breaks. Volume is high, so post consistently to stay visible.

How to Find Your Best Time to Post

While these time slots are a great starting point, every audience is different. Here’s how to find what works best for you:

Track performance:

• Review analytics on each platform
• Use SociShare to monitor engagement trends
• Note which days and times get the most likes, comments, or shares

Test consistently:

• Try different times over a 2-week period
• Use similar post types to keep variables controlled
• Keep a simple log or dashboard to compare results

Bonus Tips for Beginners

• Post when your audience is awake. If you serve a local audience, use your time zone. If you serve global clients, adjust accordingly.
• Don’t post just to post. Quality + timing = better engagement.
• Repurpose top-performing content. If a Tuesday tip at 9 AM worked, try a new one the following week at the same time.
• Batch and schedule. Creating and scheduling posts all at once saves time and keeps you consistent.

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Final Thoughts: Smart Timing Drives Real Results

If you’re learning how to start on social media, don’t overlook timing.
You can have great content, but if no one sees it, it won’t grow your business.

Use this guide to start posting during high-engagement windows.
Then test, adjust, and build your own rhythm.

Let SociShare help you plan, schedule, and analyze your posts across all your platforms—so you can grow with confidence and save hours every week.

What time will you schedule your next post? Try one of these top windows and see what changes.