7 Simple Ways to Increase Post Shares and Grow on Social Media

Why Post Shares Matter for Social Media Growth

When someone shares your post, they’re not just engaging—they’re promoting you. That one click instantly puts your content in front of a brand-new audience. If you’re looking for strategies on how to grow on social media, increasing your share count is one of the most powerful (and underrated) ways to do it.

Whether you’re a creator, influencer, or small business owner, this guide will show you 7 simple, actionable ways to get more shares, starting with your next post. And with SociShare, you can plan, schedule, and track everything in one place.

1. Create Value That’s Instantly Shareable

People share content that helps them look helpful, smart, or relatable. That means your posts should offer value that’s easy to pass along.

Great formats include:

• Quick tips or how-tos
• Step-by-step guides
• Infographics or carousel breakdowns
• Relatable quotes or observations
• Lists (e.g., “3 apps every business owner should know”)

The easier it is for someone to see the benefit of sharing, the more likely they will.

Tip: Use SociShare’s post categories to label and rotate value-driven content weekly so your feed stays consistent and your shareable content keeps coming.

2. Use Bold, Eye-Catching Visuals

If your content doesn’t stop the scroll, it won’t get shared. Great visuals don’t have to be complicated—they just need to be clean, bold, and easy to understand at a glance.

Focus on:

• High-contrast colors
• Easy-to-read text
• Clear headlines or quotes
• Simple layouts
• On-brand templates

Posts that are visually appealing are far more likely to get saved and shared. You can batch-design graphics with tools like Canva, then upload them into SociShare to schedule across all your platforms.

3. Write Strong Captions That Encourage Sharing

Sometimes people just need a little nudge. Use your captions to directly or subtly ask your audience to share the post.

Try phrases like:

• “Know someone who needs this? Tag or share it!”
• “Send this to a friend who’d love it.”
• “Save this now, share it later.”
• “If this helped you, share it with someone else.”

Use one call-to-action (CTA) per post to keep the message clear and focused. SociShare lets you preview how your caption will appear on each platform, so you can fine-tune your CTA by channel.

4. Tap Into Trends and Timely Topics

Trending content gets shared faster. If you can tie your post to a timely event, hot topic, or relevant hashtag, you increase your chances of being seen and shared.

Ideas include:

• Industry news or updates
• Reactions to a viral post
• Seasonal tips or holiday content
• Memes or remixes of current trends (while staying on brand)

Just make sure your spin adds value, not just noise. With SociShare, you can schedule these posts quickly when you spot a trend and tag them for performance tracking.

5. Make Content That Triggers Emotion

People share content that makes them feel something, especially when that feeling reflects how they want to be seen by others.

Emotional drivers of shareable content:

• Inspiration (“If they can do it, so can you”)
• Humor (“This is so true it hurts”)
• Empowerment (“Remind yourself of this every day”)
• Connection (“Tag your business bestie who gets this”)

When you create posts that speak to your audience’s emotions or mindset, you increase the odds they’ll hit that share button. Track which emotional tones get the best results in SociShare and reuse what works.

6. Repurpose High-Performing Content

If a post performed well once, chances are it’ll do well again in a new format. Repurpose your top-performing content into new post types to increase shares without reinventing the wheel.

Repurposing examples:

• Turn a blog post into a carousel
• Take a carousel and summarize it in a short reel
• Share a customer testimonial as a quote graphic
• Turn a long-form video into a short clip for stories

SociShare helps you tag, categorize, and schedule repurposed content so you get more mileage out of every idea.

7. Post at the Right Time for Your Audience

Even the best content won’t get shared if no one sees it. Posting at the right time ensures your audience is online and ready to engage.

Best practices:

• Review your past post analytics to find top engagement times
• Test morning, midday, and evening slots
• Use platform-specific timing (e.g., LinkedIn in the morning, Instagram late afternoon)
• Don’t post just once—reschedule high-value content 2–3 times

With SociShare, you can schedule posts based on your best times, preview the layout by platform, and recycle evergreen posts for more exposure.

Final Thoughts: More Shares, More Growth

If you want to know how to grow on social media, increasing your post shares is a great place to start. Every share boosts your visibility, builds trust, and brings new eyes to your brand—all without paying for ads.

To recap:

1. Focus on delivering quick, useful value
2. Design content that stops the scroll
3. Use clear calls to action that invite sharing
4. Stay relevant with trends and timing
5. Lean into emotional connection
6. Repurpose what already works
7. Schedule smart with tools like SociShare

Try this: pick one post you’ve already created that performed well. Tweak it using the tips above. Post it at your peak time using SociShare. Track your shares. Then do it again next week.

Growth isn’t about more content—it’s about better distribution. Make it easy for your followers to share your message, and your audience will grow with every post.