Live video is one of the most powerful social media growth strategies you can use in 2025. It puts you in front of your audience in real time, helps build genuine trust, and gives the algorithm a reason to boost your content.

Instagram and Facebook both prioritize Live events in their feeds, and your followers get notified when you go live. Whether you’re launching a product, doing a Q&A, or simply introducing yourself, Live content drives engagement and visibility.

If you’ve never hosted a Live before, don’t worry. This guide covers everything you need to plan, promote, and execute your first Instagram or Facebook Live event—and how to use SociShare to stay organized every step of the way.

Step 1: Pick a Clear Purpose for Your Live Event

Start with one simple goal. What do you want people to walk away with?

Common goals:

• Announce a product launch
• Answer follower questions
• Teach a quick how-to lesson
• Interview a guest or collab with another creator
• Share behind-the-scenes updates
• Promote a sale, event, or giveaway

Stick to one goal per Live so you can stay focused and deliver real value.

Step 2: Choose the Right Platform

If most of your audience is on Instagram, go Live there. If your Facebook Page has better reach, use Facebook Live. You can even use both—just not at the same time from the same device.

Platform differences:

• Instagram Live is more casual and built for mobile. Great for Stories-style audiences.
• Facebook Live allows you to go live from desktop and share the replay easily. Great for long-form and community interaction.

Use SociShare to schedule and promote your Live across all your platforms, no matter where you host it.

Step 3: Set a Date and Promote It Early

Just like a webinar or product drop, you want to build anticipation for your Live event. Don’t expect people to show up if they don’t know about it.

Promotion checklist:

• Share a post announcing the date/time at least 3–5 days ahead
• Use Stories to build excitement
• Add countdown stickers on Instagram
• Pin a teaser post to your profile
• Send an email to your list with a calendar reminder
• Include it in your weekly content schedule in SociShare

The more places you promote it, the more viewers you’ll get.

Step 4: Plan Your Talking Points

Going Live doesn’t mean going unprepared. Outline what you’re going to say and how you’ll keep the energy flowing.

Simple outline:

• Quick intro: who you are and why you’re live
• What to expect in the next 10–20 minutes
• Main topic or content delivery
• Optional audience Q&A
• Clear call to action (follow, download, buy, sign up)

Write your outline in bullet points and keep it next to you while you stream. SociShare’s content notes feature can help you store and reuse outlines for future Lives.

Step 5: Check Your Setup Before You Go Live

A few small tweaks make a huge difference in how professional your Live looks and feels.

Setup tips:

• Use a clean, well-lit background
• Face natural light or use a ring light
• Prop your phone at eye level
• Test your Wi-Fi signal
• Silence notifications
• Keep water nearby in case your throat gets dry
• If using Facebook desktop, test your mic and camera beforehand

You don’t need fancy gear—just clarity and stability.

Step 6: Go Live and Stay Engaged

When it’s time to go Live, take a deep breath and be yourself. People don’t expect perfection—they want authenticity and connection.

While live:

• Greet viewers as they join
• Repeat key points for those who come in late
• Pin important comments or questions
• Ask viewers to drop emojis or comment to interact
• Don’t worry about the viewer count—focus on quality
• Mention your CTA more than once (like your link in bio or discount code)

Using SociShare, you can schedule pre-Live reminder posts and post-Live follow-up content all in one place—so your event keeps working for you even after it’s over.

Step 7: Save the Replay and Repurpose

Once your Live ends, don’t let the content go to waste. Instagram and Facebook allow you to save or post the replay.

Repurpose ideas:

• Clip key highlights into Reels or Stories
• Turn your talking points into a carousel or blog
• Upload the replay to YouTube or your website
• Pull quotes for future posts
• Share screenshots of great comments or Q&A moments

SociShare helps you organize this repurposed content and schedule it over the next few weeks to keep your content pipeline full.

Final Thoughts: Start Simple and Stay Consistent

Your first Instagram or Facebook Live doesn’t need to be perfect—it just needs to be helpful and real. With each session, you’ll get more confident, build a stronger connection with your audience, and open the door to real growth.

To recap:

• Set a clear purpose for your Live
• Choose the platform your audience uses most
• Promote it in advance across multiple channels
• Prepare talking points and test your setup
• Engage actively during the stream
• Repurpose the replay for long-term content
• Use SociShare to plan, schedule, and follow up with ease

Live video is one of the best tools for building trust and boosting reach. Now you have the blueprint to make your first Live event a success—and keep growing from there.

Social media helps you get discovered. Email helps you build deeper relationships. Together, they turn followers into loyal fans and buyers.

If you’re only focusing on one or the other, you’re missing a major opportunity. Smart creators, influencers, and small business owners know how to use both channels to grow faster, with less effort.

This post breaks down practical ways to integrate email and social media using social media growth strategies that actually work, plus how SociShare helps make it all easier to manage.

Step 1: Use Social Media to Build Your Email List

You don’t own your social followers, but you do own your email list. So the first step is turning followers into subscribers.

Tactics that work:

• Add your lead magnet link to your bio (free guide, checklist, template, etc.)
• Promote your freebie in posts with a clear CTA (ex: “Grab the guide in my bio”)
• Use Instagram Stories with link stickers to promote signups
• Pin a post on Facebook or LinkedIn with your signup link
• Share testimonials from people who’ve downloaded your freebie

Tip:

Make your signup form mobile-friendly and quick to complete. Bonus points if your freebie solves a specific problem or offers instant value.

Inside SociShare, you can schedule recurring promotional posts and Stories about your email list or freebie, so you don’t have to remember to share it manually.

Step 2: Use Email to Boost Social Engagement

Your email list is full of warm leads. These people already care about your content—so get them engaging with you on social.

How to do it:

• Link to your latest Instagram Reel or TikTok in your newsletter
• Embed a carousel preview in your email and link to the full post
• Run subscriber-only giveaways that require social engagement
• Ask readers to follow or comment on a new post
• Send out behind-the-scenes content that ties back to a social campaign

Make sure your email template includes social media buttons and invites readers to follow you across platforms.

Step 3: Repurpose Content Between Channels

You don’t need to create content from scratch every time. Use your best social content as email content—and vice versa.

From social to email:

• Expand a high-performing Instagram post into a full newsletter
• Use Story polls or questions to inspire email topics
• Turn a social Q&A into a series of email tips

From email to social:

• Break a longer email into bite-sized tips for posts
• Turn subscriber questions into video answers or carousels
• Pull a powerful quote from your newsletter for a graphic

SociShare helps you organize and schedule content across platforms, making it easier to repurpose and maintain message consistency.

Step 4: Create a Consistent Cross-Channel Content Strategy

When email and social media support each other, you create more touchpoints and build more trust.

Align your content calendar by:

• Picking monthly themes that show up in both email and social media
• Sharing your latest blog post or offer on all platforms
• Teasing upcoming newsletters in Stories or carousels
• Including your email schedule inside your social planning tool
• Scheduling content in advance to keep it all flowing smoothly

With SociShare, you can tag content by campaign, goal, or message so everything stays organized—even across multiple platforms and channels.

Step 5: Track What’s Working and Adjust

Both email and social media give you valuable insights. Use this data to refine your strategy and grow faster.

Track:

• What posts drive the most email signups
• Which emails have the highest click-through rates to social
• What days and times get the most engagement
• What topics your audience saves, opens, or replies to

Revisit this data monthly. Identify what content performs well in both email and social, and do more of it.

Inside SociShare, use performance tracking tools to measure engagement and spot trends across all your social platforms.

Step 6: Automate and Batch to Save Time

Managing multiple platforms can get overwhelming fast. The key to staying consistent is automation and batching.

Try this:

• Batch content creation weekly: write 3 posts, 1 email, and repurpose both
• Schedule posts for the week in one sitting with SociShare
• Use email automations to welcome new subscribers and promote your social
• Repurpose newsletter snippets as quick Reels or captions
• Use templates to speed up email writing and graphic design

When you plan ahead, your content works harder, and you spend less time scrambling.

Final Thoughts: Grow Faster with a Unified Strategy

Email and social media work better together. By combining real-time visibility with long-term trust-building, you create a content engine that fuels steady, sustainable growth.

To recap:

• Promote your email list consistently on social
• Use your email to drive followers back to your social content
• Repurpose content across both channels
• Align your content calendar for consistency
• Track performance and double down on what works
• Use SociShare to manage, plan, and automate everything in one place

Growing an audience doesn’t have to be a guessing game. Combine smart content with the right tools, and you’ll build real momentum on every platform.