If your posts aren’t getting seen, it’s probably not your content—it’s the algorithm. In this post, we break down how social media algorithms work in 2025 and what small businesses and creators can do to stay visible using basic, effective strategies. … Read More
social media basics

7 Common Social Media Mistakes (and How to Avoid Them)
Posting on social media seems easy—until your content gets ignored, misunderstood, or completely missed. This post outlines seven common social media mistakes and how creators, influencers, and small businesses can fix them using simple social media basics and smart tools like SociShare. … Read More

Instagram vs. LinkedIn: What Types of Posts Perform Best on Each Platform
Instagram and LinkedIn are both powerful tools, but what works on one won’t always work on the other. This guide breaks down what types of posts perform best on each platform and how to build your content strategy around these social media basics. … Read More

Why Consistency Matters in Social Media Marketing (and How to Maintain It)
Consistency is the foundation of successful social media marketing. In this guide, learn why showing up regularly builds trust, boosts engagement, and improves visibility—and how to make consistency easier with smart tools and a solid plan. … Read More