Holidays and major events can be some of the highest engagement times on social media. But when you wait until the last minute to create and post content, you risk missing those moments altogether—or scrambling to throw something together.

That’s where content scheduling comes in. By planning and scheduling your holiday and event posts ahead of time, you free up your schedule, stay consistent, and ensure your brand shows up when it matters most.

And with SociShare, you can manage all of it from one dashboard—without stress, spreadsheets, or last-minute panic.

Step 1: Build a Holiday and Event Calendar for the Year

Start by mapping out the holidays, seasonal events, and key dates that matter most to your audience and industry.

Include:

• Major holidays (New Year’s, Valentine’s Day, Fourth of July, Thanksgiving, etc.)
• Shopping events (Black Friday, Small Business Saturday, Cyber Monday)
• Social media holidays (#NationalCoffeeDay, #SmallBusinessWeek, etc.)
• Brand-specific milestones (launch anniversaries, events, or sales)
• Local or industry-specific events

Use a simple calendar or spreadsheet to lay out these dates for the year. You can also use SociShare’s scheduling tool to tag posts by campaign or holiday for easier planning and tracking.

Step 2: Choose the Right Content for Each Occasion

Now that you know what dates are coming, it’s time to decide what kind of content you want to share for each.

Content ideas for holidays and events:

• Inspirational posts: A quote or message tied to the spirit of the day
• Promotions or sales: Holiday-specific discounts or bundles
• Behind-the-scenes: How your team celebrates the occasion
• Tips and checklists: Helpful guides tied to the season
• Customer engagement: Polls, questions, or giveaways
• Themed visuals: Custom graphics, carousels, or Reels

Match the content style to the event’s tone—fun and festive for holidays, informative for awareness days, promotional for key sales periods.

Inside SociShare, you can upload graphics, draft captions, and assign each post to a specific holiday or campaign tag so it’s organized and ready to go.

Step 3: Create and Upload Content in Batches

Batching content saves time and ensures everything is ready to go well before the posting date.

Batching tips:

• Design all visuals for a month’s worth of holidays at once using tools like Canva
• Write your captions with relevant hashtags, CTAs, and links
• Save evergreen copy (like holiday greetings) for reuse next year
• Upload and organize visuals in SociShare’s media library for quick access

Once your content is batched, you can preview each post inside SociShare and assign it to the correct platform and time slot.

Step 4: Use SociShare to Schedule Across Platforms

Now for the easy part—schedule everything in advance so it goes out automatically.

SociShare supports scheduling for multiple platforms, including Instagram, Facebook, Twitter, and LinkedIn. Simply:

• Select your post
• Choose the platform(s)
• Pick the date and time
• Add campaign tags (like “Holiday 2024” or “Event Promo”)
• Click schedule

You can view your full content calendar by week or month, making it easy to spot gaps or overlaps. Need to move a post? Just drag and drop it to another day.

Step 5: Set Reminders for Stories or Live Posts

Some content, like Stories or live videos, may require manual posting. SociShare allows you to set custom reminders, so you never forget to post something important on the day of.

Use this for:

• Flash sales or limited-time offers
• Countdown stickers on Instagram Stories
• Same-day customer shoutouts or engagement posts
• Going live during a special event or sale

Reminders help keep you on track, even when you’re juggling other parts of your business.

Step 6: Monitor Results and Repurpose What Works

Once your holiday campaign runs, take time to review the results. SociShare lets you track engagement and performance across scheduled posts.

Look at:

• Which holiday posts got the most likes, shares, or comments
• What time/day performed best
• Which platforms gave you the most visibility
• What kinds of visuals or CTAs drove action

Repurpose your best-performing posts next year with fresh graphics or updated links. Seasonal content is perfect for recycling, and SociShare makes it easy to store and reuse old campaigns.

Bonus Tip: Plan One Quarter at a Time

You don’t have to plan the whole year right now. Start with the next 3 months and build momentum.

Example:

• Q1 (Jan–Mar): New Year’s, Valentine’s Day, Women’s History Month
• Q2 (Apr–Jun): Spring tips, Mother’s Day, Graduation
• Q3 (Jul–Sep): Summer sales, Back-to-School, Labor Day
• Q4 (Oct–Dec): Fall content, Halloween, Black Friday, Holidays

With SociShare, you can label posts by quarter, making it easier to manage and shift content as needed.

Final Thoughts: Show Up for Holidays Without the Stress

Holiday and event content can drive major engagement and growth—but only if you’re prepared. Don’t let key dates sneak up on you. With the right plan, you can schedule everything in advance and focus on running your business while your content works for you.

To recap:

• Build a holiday and event calendar
• Choose content that matches your brand and audience
• Batch create and organize your visuals and captions
• Schedule everything in SociShare
• Set reminders for manual posts and Stories
• Track what works and reuse strong content

Winning with seasonal content isn’t about doing more—it’s about planning smarter. SociShare makes it simple. Start scheduling your next holiday post today and take control of your calendar for good.