When you’re learning how to start on social media, one of the most common questions is: “How often should I post?” Post too little, and you risk being forgotten. Post too much, and you might overwhelm your audience—or burn yourself out.

There’s no one-size-fits-all answer, but there are general guidelines that can help you build a strategy that works. This guide breaks down ideal posting frequency by platform, so you can stay visible, consistent, and effective.

Using SociShare, you can plan, schedule, and manage your entire posting calendar across platforms, making it easier to stick to a routine and grow your audience faster.

How Often to Post on Instagram

Best posting frequency: 3–5 times per week

Instagram is a visual platform, and consistency helps you stay top of mind. Focus on quality over quantity—each post should offer value, tell a story, or drive engagement.

Content mix to consider:

• Feed posts: 3x/week
• Stories: Daily (they disappear in 24 hours)
• Reels: 1–2x/week to boost reach
• Carousels: 1x/week for deeper value

Beginner tip: Start with 3 high-quality posts per week and add stories as you get comfortable. Use SociShare to schedule feed content and set reminders for daily stories.

How Often to Post on Facebook

Best posting frequency: 3–5 times per week

Facebook still offers great reach, especially for small businesses and local brands. The platform favors engagement, so your goal should be to create content that gets likes, comments, or shares.

Content mix to consider:

• Feed posts: 3–5x/week
• Live videos or Q&As: 1–2x/month
• Group posts: Varies based on group size and activity
• Reels or short-form video: 1–2x/week (Facebook now pushes video more than ever)

Beginner tip: Repurpose Instagram posts to Facebook, but tweak captions to fit your audience. Use SociShare’s calendar view to map and manage your content across both.

How Often to Post on LinkedIn

Best posting frequency: 2–4 times per week

LinkedIn is built for professionals, so your audience likely isn’t scrolling all day. Posting 2–4 times per week is enough to stay active without overloading your network.

Content mix to consider:

• Educational posts or personal insights: 2–3x/week
• Articles or newsletters: 1–2x/month
• Commenting on others’ posts: Daily if possible
• Company page updates: Weekly or as needed

Beginner tip: Prioritize quality, long-form posts that position you as a thought leader. SociShare helps you plan your content and avoid repeating the same topics too often.

How Often to Post on Twitter/X

Best posting frequency: 1–3 times per day

Twitter (now X) is fast-moving and built for volume. Unlike other platforms, frequent posting here is not only normal—it’s expected.

Content mix to consider:

• Tweets: 1–3x/day
• Retweets and replies: Ongoing throughout the day
• Threads: 1–2x/week
• Images, videos, or polls: 2–3x/week to boost interaction

Beginner tip: Start with one post per day and reply to others consistently. As you get more comfortable, add tweets or threads. Use SociShare to schedule and organize your content to avoid burnout.

How Often to Post on TikTok

Best posting frequency: 3–7 times per week

TikTok rewards creativity and volume. The algorithm can surface older content, but posting regularly gives you more chances to be seen.

Content mix to consider:

• Short videos (under 60 seconds): 3–5x/week
• Live sessions or challenges: 1–2x/month
• Duets or stitches: 1–2x/week to engage with others

Beginner tip: Focus on experimenting and finding your voice. Don’t worry about being perfect—just post consistently and track what works. You can store and organize draft ideas in SociShare before publishing.

How Often to Post on Pinterest

Best posting frequency: 3–10 pins per week

Pinterest is less about social interaction and more about content discovery. You don’t need to post daily, but fresh pins improve your visibility over time.

Content mix to consider:

• Static pins: 3–5x/week
• Idea pins (multi-page): 1–2x/week
• Repins or updated links: As needed

Beginner tip: Schedule fresh pins weekly using SociShare and link back to blog posts, products, or free resources.

How to Stay Consistent Without Burning Out

The key to success isn’t just knowing how often to post—it’s building a schedule that’s realistic and sustainable. Posting more often doesn’t matter if you disappear the next week.

Tips to stay consistent:

• Start small and scale up
• Batch content creation by platform or topic
• Use content themes (e.g., “Monday tips,” “Friday features”)
• Repurpose one piece of content across multiple platforms
• Use SociShare to plan, post, and track everything in one place

SociShare’s visual content calendar helps you see gaps, avoid repetition, and stay organized across all your brands or accounts.

Final Thoughts: Pick a Schedule You Can Stick With

Knowing how often to post on each social media platform gives you structure. But consistency, quality, and strategy matter more than volume—especially if you’re just starting out.

To recap:

• Instagram: 3–5 posts per week + daily stories
• Facebook: 3–5 posts per week
• LinkedIn: 2–4 posts per week
• Twitter/X: 1–3 posts per day
• TikTok: 3–7 videos per week
• Pinterest: 3–10 pins per week

Start with one or two platforms. Build your rhythm. Stay consistent. And use SociShare to manage everything from one dashboard—without the stress.

The right posting frequency isn’t about doing more. It’s about showing up with value, regularly, in a way your audience can rely on.